London is one of the cultural capitals of the world. Like Paris, New York and Tokyo, it has a vibrant history of creative pursuits that attracts audiences and artists from all over the world. Explore this artistic melting pot that blends both old and new, from Shakespeare to Queen, in an extravaganza you'll remember for a lifetime. Are you ready to see the show?
Visit legendary music venues
In a tiny venue just off Mason's Yard in London - the Scotch of St James - Jimi Hendrix played his first gig in London. Attended by rock legends like Eric Clapton and Jeff Beck, the gig catapulted Hendrix into the spotlight. The rest is music history. The club is still open today, as are many of the other legendary venues around the city, such as the Troubadour, the 100 Club, Koko, the Astoria, and the Marquee club. If music is your passion, you simply must spend some time exploring these incredible venues.
Explore the West End
London competes only with New York when it comes to the quality of our big-budget musicals. The West End is a world-leading theatre drag and you'll find some of the most exciting performances of our era in its theatres. Hit one of our classy West End wine bars before heading out to see The Phantom of The Opera, Hamilton, Mary Poppins, or The Lion King on stage. If they're a bit mainstream for you, you can also check out our amazing off-West End venues such as the Old Vic and the Theatre Royal.
Catch a show at the Royal Opera House
If you've never seen a world-class opera performance before, get ready for a revelation. The sheer quality of the sets, costumes and music at London's best venues will knock you sideways. It's an experience you'll remember for a lifetime. Take a look at the Royal Opera House and the Royal Albert Hall to explore some of the greatest performances Europe has to offer.
See a movie at the Prince Charles
Londoners are cinema fanatics. From the Rooftop Film Club to Film4 and Pinewood studios, the capital has a long-standing love affair with the big screen. The Prince Charles Cinema is one of the city's highlights, showing both brand-new and cult classic movies in a very special setting. See Raiders of the Lost Ark on the original 35mm film, catch Tarantino's Once Upon a Time in Hollywood or re-watch The Room with Tommy Wiseau live on stage.
Meet Shakespeare at the Globe Theatre
This fantastic recreation of Shakespeare's best-known theatre is one of the Southbank's most recognisable landmarks. It's more than just a living museum, however. The Globe plays host to some of the city's best Shakespeare productions, as well as many fantastic off-West-End productions that you won't find anywhere else.
Experience the World of Harry Potter
J.K. Rowling's monumental children's work is one of the UK's most famous exports. For die-hard fans of the series, there is no limit to the amount of Harry Potter experiences you can have in and around London. Take a guided tour around the city to discover the locations that inspired the novels and movies. Once you're finished, hop on the bus to the Warner Brothers Studio where the movies themselves were brought to life and experience the magic for real.