A GUIDE TO LONDON

Why We Love London

There is no place quite like London. One of the world's great modern cities, the sprawling British capital is a veritable melting pot of culture and heritage — a place where you can travel the world and explore thousands of years of history without ever leaving the city. In London, you will quickly discover that the world really is, quite literally, on your doorstep.

Palpable energy is in the air within its bustling, diverse districts that are full of life and quirky charm. Explore incredible street markets, try authentic local food from around the world - and much more - in a city that celebrates and thrives on the diversity of its native 'Londoners'.

Incredible history is around every corner in London. From royal palaces to ancient Roman ruins, uncover thousands of years of history all in one city. With no fewer than four separate UNESCO World Heritage sites to explore, not many places in the world can match London's cultural and historical heritage.

"When a man is tired of London, he is tired of life; for there is in London all that life can afford"
Samuel Johnson, 1777

Focus on Food

There is no doubt that London is one of the culinary capitals of the world, a place where a dizzying mix of cuisines from around the world meet in a cacophony of culinary delights. The city stands head and shoulder above the rest of the world for the dynamism, breadth and diversity of its thriving dining scene. Let us take you on a journey through some of the amazing culinary gems that London has to offer.  

Discover The Best of London

With so much to see and do, you'll never get stuck for ideas or be left wondering what to do next. Night owls from around the world will be drawn to London's vibrant nightlife, while culture vultures out there are bound to love London's enviable collection of free museums and incredible history and heritage. Enjoy a spot of retail therapy in the shopping capital of Europe, or explore the city's thriving artisanal dining scene at one its many markets.

A Cultural Capital

With some of the most renowned museums and galleries in the world and four UNESCO World Heritage sites, London is one of the world's top cultural destinations. Explore the best of British culture and history at one of the city's world-class museums and galleries.