London Transport Museum

Explore our poster collection in our first permanent gallery dedicated to commercial poster art and design. For the first time, artworks and designs from our world-class collection of over 30,000 advertising posters will be displayed in a dedicated gallery, alongside loans from other significant collections.

When Frank Pick, the first Chief Executive of London Transport, first took charge of the Underground’s publicity in 1908, he revolutionised poster design. Driven by his belief that good design enriches life, Pick injected new life into a previously conservative, text-based medium by commissioning pictorial posters.

Eye-catching designs soon enticed prospective travellers by focusing on the destination rather than the mode of travel. Imagery never seen before on the Tube let commuters know that a trip to the theatre, zoo or countryside was all within their reach. Seeing this success, other commercial organisations soon followed suit.

Pick believed that ‘there is room in posters for all styles’ and in the 1920s, he began to commission more adventurous posters. He went on to work with graphic designers influenced by radical and avant-garde art movements, such as futurism, cubism, and surrealism, conveying the modernity of the Underground. Many of the posters in this period had a strong art deco flavour.

Over three decades, Pick cultivated an extensive network of talented artists and designers. This legacy established London Transport as a leading patron of the arts and brought the capital’s transport system critical and international acclaim for its graphic art and design.

Entry to the Global Poster Gallery is included with Museum admission.

London’s transport design is synonymous with London itself. Its classic designs have become familiar images which have been admired and imitated worldwide. Since 1908 TfL and its predecessors have pushed the aim of a bespoke, uniform, and coherent fully designed environment.

London by Design celebrates the key design moments in London’s transport design heritage. Some of London’s most well-known and best loved designs are from the ‘golden age’ of transport design, which is still celebrated today, and the design philosophy of the time still has influence on major transport projects today.

In 1860, work began on the first attempt to solve the problem: the world’s first underground railway. The Metropolitan Railway was designed to link three of London’s main line termini with the City.

The early underground was a huge engineering achievement and very well used, but had one big disadvantage: its steam locomotives created a permanent fug in the stations and tunnels. The only surviving steam engine from the 1860s, Metropolitan number 23, is on display in the Museum.

London’s transport was hugely important during both the First and Second World Wars. From London buses being repurposed for military use during the First World War to transport troops and materials to the front line, to Underground stations being used for sheltering during the Second World War, there are many inspiring and harrowing stories to tell.

Daily, 10:00 am to 18:00
Last admission 17:00
Closed 24-26 December

Shop Opening Times
Daily, 10:00 - 18:15

Canteen Opening Times
Daily, 10:00 - 17:00

Lower Deck cafe Opening Times
Weekends and school holidays only, 10:30 - 16:00