In the midst of a global pandemic, it seems like a strange time to be celebrating tourism. But English Tourism Week is the perfect opportunity for us to remember the beautiful destinations we have right here at home.

English Tourism Week, beginning on the 25th of May (Bank Holiday Monday) and ending on the 31st of May, is all about highlighting the importance of the industry and how much it adds to the UK economy and image. During the week of festivities and events, government officials, stakeholders and the community will have the chance to focus on the future of the sector.

And because you can get involved, you can remain an active tourist – even while travel is somewhat restricted.

What’s English Tourism Week all about?

Led by VisitEngland, English Tourism Week is all about raising awareness of the quality and value of the tourism sector to the UK economy.

Things may be a little gloomy right now, but when English tourism is in full swing, it supports over 2.6 million job and generates over £100 billion per year. Just think about all the stunning English destinations, like the Lake District, the Cotswolds and – of course – London, and it’s easy to see the tourism appeal.

Of course, tourism throughout the globe has taken a serious hit. But it will bounce back, and this week is about making sure we’re primed to embrace it. You’ll see the very best of England showcased across the web and on your screens this week. You’ll also find out what you can do to support the recovery of the industry.

What’s planned for English Tourism Week 2020?

Naturally, this year’s festivities won’t see any gatherings or large-scale public events. Instead, English tourism is going virtual for the week. MPs across England’s constituencies will be posting video messages on their social media channels, highlighting the beauty of their areas while pledging their support for tourism.

This year, plenty of people and industry stakeholders will also get involved. You might not be able to venture much further than your local supermarket right now, but you will be able to see photos and videos of destinations you didn’t know existed. You’ll learn about the safeguards being put in place to speed up the recovery of tourism and keep visitors safe. And if you want to raise any concerns or highlight your area’s value, you’re encouraged to get involved.

How to take part in English Tourism Week 2020

Whatever you can do to support tourism and celebrate England, now’s your chance to do it! You can even write to your MP to highlight your area’s value. Or, you can simply join in the conversation and keep the spirit of travel alive.

We have lots of guides to some of the very best destinations in England. From the must-visit landmarks to the off-the-beaten-path gems, you’ll find guides, pictures and tours on our website. If you want to get involved in the conversation, whether you have photos or experiences to share, use the hashtags #ThrowbackThursday and #EnglishTourismWeek20. Let’s look forward to making the most of England’s outdoors again!